Score your business across all three pillars. Be honest — a low score isn't a failure, it's a map. Every gap you find is an opportunity to get in front of the people already looking for exactly what you offer.
0
Not done
1
Partial
2
Complete
Total score
0 / 40
Findable
0 / 8
Trustworthy
0 / 10
Describable
0 / 10
Overall assessment
Score your business above to see your assessment.
Be findable
0 / 8
Google Business Profile claimed and fully complete
Quarterly
GPS test passed — name, address, phone match on all map apps
On change
Schema markup installed on website
Set once
Listed in at least 3 relevant online directories
Quarterly
Be trustworthy
0 / 10
20 or more Google reviews with a 4.0+ average
Ongoing
Reviews are responded to regularly
Monthly
At least one press or media mention exists online
Annual
Owner or leader has a visible online presence
Quarterly
Awards, certifications, or associations listed online
On change
Be describable
0 / 10
Website clearly explains what you do, who you serve, and where you are
On change
FAQ page exists with real questions customers actually ask
Monthly
Google Business description is specific, not generic
Quarterly
Your niche and location appear clearly on every page
Set once
Blog or article content published in the last 90 days
Monthly
Active signals
0 / 12
Active and consistent on at least one social platform
Weekly
Social bios are complete with a link to your website
Set once
Google Business photos updated in the last 90 days
Monthly
Happy customers are regularly asked for Google reviews
Ongoing
Comments and mentions on social are responded to
Weekly
At least one video asset exists online
Quarterly
Your total score
Be findable
0 / 8
Be trustworthy
0 / 10
Be describable
0 / 10
Active signals
0 / 12
Total score0 / 40
0 – 12Critical starting point. Largely invisible to AI right now. Gaps are clear and fixable.
13 – 24Developing. Good foundation but meaningful gaps are limiting AI recommendations.
25 – 34Strong. Ahead of most local businesses. Targeted improvements could make a big difference.
35 – 40AI-ready. Well-positioned to be found and recommended. Focus on maintaining the rhythm.
Write your top priority gaps here
Look back at your answers and circle the two or three items that felt most uncomfortable to mark. Those are your starting point.
Ready to close your gaps?
Book a 1-hour AEO audit with Laura Lee. You'll leave with your scorecard reviewed, your priority gaps identified, and your next three steps written down.